WELCOME TO THE BUSINESS SIDE

I’m Joanna, the Founder & Principal Consultant of Jojis Collective, a consultancy specializing in business optimization, change management, and strategic growth planning. With over a decade of hands-on experience, my journey in leadership has been shaped by practical, in-the-field knowledge—starting from the retail floor rather than formal university education. This foundation has given me a unique perspective on business and leadership, deeply rooted in real-world challenges and solutions.


As a Global Change Management Expert and Consultant, I have a proven track record of driving organizational change, building high-performing teams, and fostering collaboration across departments. My leadership approach is anchored in empathy, fast-paced decision-making, and a focus on data-driven, fact-based results. I thrive in dynamic environments and am passionate about delivering innovation and tangible outcomes.

At Jojis Collective, I lead client engagements with a focus on delivering tailored solutions that drive efficiency, streamline operations, and promote sustainable growth.

Merchandising Excellence

and Retail Strategy

From global collection planning and assortment strategies to price optimization, I help retail brands enhance their merchandising strategies and drive sales growth.

Supply Chain Optimization

and Strategic Planning

I have successfully implemented end-to-end processes and improved inventory management, helping businesses optimize their supply chains and increase efficiency.

Digital Transformation

and Technology Integration

Leveraging my experience with systems like OMS, PLM, and PIM, I assist companies in undergoing digital transformation initiatives, integrating new technologies to modernize operations and enhance decision-making.

Joanna is a regularly invited speaker at international events and has delivered insightful lectures on digital transformation and change management at conferences such as PI Apparel and Centric WEB-TV. I´m also involved in industry-specific training and recruitment events, where she shares her expertise in market trends, leadership, and innovation.

I am the founder of Jojis Collective, a consultancy specializing in planning, assortment optimization, and business development for retail and e-commerce companies. My background is rooted in the fashion industry, with over a decade of leadership experience, and I have also gained expertise in gaming and electronics sales through a recent assignment at WEBHALLEN, where I spent six months optimizing sales and assortments within their retail division. 

Before starting Jojis Collective, I spent 10 years at GANT in various leadership roles, including "Global Merchandising & Planning Manager" and "Go-to-Market Director". My work involved developing global assortment strategies, streamlining processes, optimizing inventory management, and implementing digital transformation tools like PLM and ERP systems. 

I have a proven track record of building new departments, driving organizational change, and achieving measurable results such as increasing sales, reducing costs, and improving efficiency. My leadership style is characterized by strong empathy and a commitment to fostering positive workplace cultures. I believe that leading with empathy not only enhances team performance but also drives long-term success. 

My expertise spans "planning", "merchandising", "go-to-market strategies", "consumer insights", "supply chain optimization", and "change management". I approach my consultancy work with a data-driven, customer-centric mindset, combined with creativity and empathetic leadership. 


Feel free to download my CV for a more comprehensive overview of my background and experience. 

Craft and Natural Beauty –

Courses and Personal Sales of Handmade Creations

Welcome to the creative side of my business, where nature and the diversity of craftsmanship are at the heart of what I do. With a deep love for the forest and garden—where I spend much of my time when I’m not working as a consultant—I create handmade pieces inspired by the seasons and the changing expressions of nature.

My creative passion includes wreaths made from natural materials, with special collections for each season. Each wreath carries the scent and colors of the forest, using everything from moss and branches to berries and pinecones, creating an authentic and unique feel. I also work with wool, a material I greatly appreciate for its warmth and versatility. Through felting, needle-felting, and peg-loom weaving, I create everything from decorations to functional items that convey a sense of natural beauty.

In the summer, my creations take on a more robust character as I work with concrete. Using both molds and freeform shaping, I let the material’s strength and simplicity speak, resulting in personal pieces suitable for both indoor and outdoor spaces.

I also offer paper flowers and postcards adorned with carefully dried plants, for those who want a sustainable and poetic touch in their home or a thoughtful gift. For those who want to explore their own creativity, I offer courses where we delve into these materials and techniques together—from natural materials and wool to concrete—and learn to create using both traditional and innovative methods.

My goal is for every creation and course to convey a sense of calm, beauty, and respect for nature—a passion I am eager to share with others.

LATEST THINGS GOING ON

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JOJIS PÅ JULMARKNAD
Förra helgen var det dags för julmarknad.

‭Telefon:

+46 (0)767-71 14 66‬

Mail:

joanna.sjoberg@jojis-collective.com